From Desire to Please to Action, Capresso is the Papa John's of High End Coffee and Espresso Machines

Michael Kramm is the former president of Krups USA, and he believed Krups was not doing enough for the consumers of high-end coffee makers and the home espresso market. That is why in 1994 he launched Capresso to provide innovative coffee and espresso machines.

The company has exciting views on issues that deal with customer satisfaction. I will look at these views, as well as some quotes from Michael Kramm listed on Capresso.com on the following issues:

Making the best machine On compromise Quality

The company was formed because Mr. Kramm saw the American consumers of high end coffee products were far from satisfied. Mr. Kramm states, "today Europe shows clearly that there is a next step in how people consume coffee, a step still to be taken here."

Mr. Kramm has put his company in a position to satisfy the American thirst for a better, more luxurious coffee or espresso machine, which was not currently being satisfied by other major companies in the U.S.

The company's focus is on making good coffee for the discerning connoisseur. Mr. Kramm says on his website, "when you work for a large multi-national company there are certain things you can't do. Products have to appeal to many customers, so you aim more for the true coffee lover, not necessarily the most affordable."

Some companies say no compromise, but this company was founded on that philosophy.

To sum it all up, superior quality is why the company is in business, Mr. Kramm covers all of the issues with this statement, "Frankly, our machines are not for everyone, but for those who won't settle for second best, we produce high-quality European products that deliver superior performance with utmost convenience and reliability."

For more information about Capresso coffee makers or related products, choose from one of the following links:

Coffee Makers | Espresso Makers | One Cup Coffee Makers

Related Sites

Capresso
Capresso Shop at 1st in Coffee

Creme de la Creme Looking for the very best when it comes to espresso machines? Then check out the Capresso C1500 in our coffee maker reviews & ratings site! Capresso C1500 This espresso machine/coffee center is lauded by most users and reviewers alike - and I should hope so with a price tag that usually runs around $600. If you have a passion for coffee, though, this might be just the machine you need, and would probably even work well in a small coffee house.